Smile Cookie Week Returns April 27 to May 3, 2026
April 27, 2026 marks the return of Tim Hortons Smile Cookie campaign and the tenth year of partnership between the Beausejour Tim Hortons & the Brokenhead River Community Foundation. Every year Tim Hortons guests and restaurant owners across the country rally together behind the annual weeklong campaign. For one week, the iconic chocolate chunk cookies topped with pink and blue icing drawing out a smile will be available at every Tim Hortons restaurant across the country. 100% of proceeds from each cookie is donated to local charities in which the restaurants operate.
Tim Hortons has been raising funds for local charities for 30 years. Last year, Tim Hortons restaurants raised a record breaking $22.6 million for local charities and community groups – an incredible accomplishment contributing to the Smile Cookie legacy of over $150 million raised since the program’s inception. Last year the Beausejour Tim Hortons guests raised $11,304.56 for the BRCF. To date, this partnership in the Beausejour area has raised $50,019.01 for scholarships & bursaries.
Every Smile Cookie is as unique as the people, charities, and communities they help! During the campaign, guests can enjoy a smile cookie for $2.00 plus applicable taxes. 100% of the proceeds go towards the BRCF when purchased at the Beausejour Location. There are many ways you can participate in smile cookie week.
- Visit the Beausejour Tim Hortons between April 27 and May 3 to purchase a Smile Cookie.
- Preorder a box of Smile Cookies by filling out one of the forms available at the Beausejour Tim Hortons or by downloading and printing via this link. Pre-orders must be made 48 hours in advance. Beausejour Tim Hortons does their best to have cookies on hand at all times but pre-ordering is the best way to guarantee you get the quantities you want!
- Participate in the #brcfsmilecookiechallenge where you use your cookie purchase to “tag” others in the community sharing the deliciousness and the fun!! Simply pick up a cookie (or box of cookies) and deliver to the person or business of your choice. Snap a photo and tag us in your social media post. You can find us using @brokenheadfoundation. “Tag, You’re It” Challenge forms are available for pick up at Tim Hortons or by downloading and printing via this link.
- Join in the fun with the Smile Cookie Week Colouring Contest! Colouring pages are available at Tim Hortons or by downloading/printing right here.
***Please note forms will be available at the Beausejour Tim Hortons beginning Thursday, April 23, 2026****
Your support is always appreciated and makes a huge impact in the community. Funds raised during this campaign are used for scholarships and bursaries awarded to graduating students in the ÉESS catchment area. More smiles for everyone!
If you have any questions, please don’t hesitate to reach out to the Beausejour Tim Hortons Restaurant or to Debbie Majeau at the Brokenhead River Community Foundation via phone at 431-343-2723 or email brcf@brcfoundation.ca.
Make a direct donation to the Brokenhead River Community Foundation anytime. Click here for all the ways you can donate!
Applications for Scholarships & Bursaries Now Open for the Class of 2026
The online application portal for scholarships and bursaries opened April 1, 2026 for the graduating class of 2026. Deadline to apply is May 15th at 11:59 pm. Click on the image below to be taken directly to the application.
Giving Week Results ~ November 2025
The Foundation is absolutely humbled and beyond thankful for the generosity during the Endow Manitoba Giving Week Challenge!! Thanks to all the incredible donors, $38, 024 was raised for Beausejour Brokenhead through the BRCF! This includes the maximum donation of $4,000 from The Manitoba Government and The Winnipeg Foundation! (click on the image below to enlarge)
Stay tuned for more incredible news about donations the Brokenhead River Community Foundation has received recently!
It’s not too late to donate for 2025! Donate $15 or more and you will get a tax receipt for charitable donations! Visit www.brcfoundation.ca/donate-today/ to find all the ways you can make a difference in giving!
